Charles Damerell

Charles has over 20 years of international sales and operational experience. He has successfully designed and implemented fast start and sustainable go to market strategies to accelerate sales growth and revenues for several turnarounds, acquisitions and start-up organisations, globally.

His focus is on business growth and generating breakthrough results. He has a demonstrable corporate grounding in leadership and achievement by building high performance teams. He is a hands-on leader, executing the most effective strategies and personally leading from the front.

Having led global sales organisations, Charles has an ability to understand the nuances of multi-cultural diversity and to find the right engagement strategies both internally and externally to the organisation. The delivery of outstanding results is also underpinned by his ability to deploy robust structural sales processes.

Charles's previous roles include:

• SVP Global Sales, AVG Technologies - responsible for integrating and rebuilding a new, multi-cultural high performance global sales business, selling across both online and offline channels. The success of this strategy resulted in raising $230m of VC funding.

• Sales and Operations Director, NG Bailey - designed and implemented a strategy to build a new Systems Integration business, leveraging existing corporate M&E revenues of £750m and adding incrementally. Identified and led the acquisition to acquire a leading SI to fast start the new business and strategy.

• Sales & Operations Director, Vodafone MVNO - built from scratch the sales and operational structures and go-to-market strategies. Hired and built a team of 400 sales people in the UK, targeted at a new and specific segment of the market.

• Sales Director, DSGi - led a B2B strategy on increasing penetration and revenues into the SMB sector for unified communications. Built transactional telesales, direct and channel sales teams. In addition, a new Business Centre infrastructure was built and leveraged within a substantial, national IT retail base.

• Sales Director Business Unit, T-Mobile - led the turnaround and rebuild of the new T-Mobile business sales unit. Created a go-to-market strategy to integrate One2One and rebuild a new sales organisation focused on the enterprise and SMB sectors.

• VP Global Sales, International Network Services - led and managed the global sales team outside of North America, focusing on Strategic Partner & Alliances in Telecoms, Technology and Software organisations. The business generated revenues of $315m within a two-year period.

• Sales Director, Cable & Wireless - managed sales teams and led the expansion of the new network integration proposition into specific Enterprise sectors, and latterly a new Indirect Channel focused on Telecoms and Technology partners.