Chris Smith

Chris has over 25 years’ experience in the telecommunications, logistics and technology industries. He is a highly experienced marketing professional specialising in the rapid implementation of strategic marketing initiatives that deliver significant shareholder value.

Chris has spent the past four years as the Marketing Director for mid stage private equity backed companies in the Candover and Alchemy investment portfolios. Prior to this he held senior sales and marketing roles in BT Group and Concert Communications.

A new business growth specialist, he specialises in developing and implementing sales and marketing initiatives that deliver rapid results. Chris has a hands-on practical approach to optimising the marketing mix and his skill set includes:

• Marketing programmes that deliver a quantum increase in qualified sales leads, sales funnel size and lead to cash sales cycles.

• Market and Business Strategy Development through the rapid assimilation of strategic opportunities and the development of robust plans.

• Product Management that fully exploits the existing product portfolio to exceed in year profit growth expectations

• New Product development and successful launch into existing and new markets to develop future growth

• Pricing strategies that optimise product profitability and deliver tangible short term results

• Development and execution of sales strategy, process and systems that deliver rapid improvements in sales performance and forecasting accuracy.

• Identifying new target markets with successful development and execution of effective market entry strategies

His previous roles have included:

• Director Sales & Marketing – Geo Networks Ltd (mid stage private equity backed fibre optic solutions company within the Alchemy investment portfolio focused on large Enterprise, Government and Wholesale markets)

• Director Marketing – DX Group (Private Equity backed company within the Candover Investment portfolio focused on the UK B2B/B2C Logistics Market)

• Director Marketing & New Business Development – BT Wholesale (Part of the BT Group focused on the UK wholesale telecommunications market)

• VP Global Sales & Marketing – Concert Communications (Global communications joint venture between BT and AT&T focused on the global large Enterprise and Wholesale markets)

Prior to this Chris held senior positions in Technology Design, Product Management and Corporate Strategy in the Information, Technology and Communications industries."